Mirabella Talents and Films Pvt. Ltd. in association with
Johnnie Walker – The Journey
Photos by: Kabir
Mirabella Talents marks their foray into management of vocal artists launching- Sana Aziz, Jeet Pramanik, Ravi Asopa
4th May, 2017 in Mumbai- The impeccable musical evening saw the very fashionable domiciles of Mumbai and amongst those some of the regular faces of the social circuit like- Randeep Hooda, Meet Brothers, Raj Kumar Santoshi, Gurmeet and Debina, Mansha Behl, Shabbir Ahmed,Ajay Gehi ,Navraj Hans, Harmeet Singh, Shabir Ahmed, Maryam Zakaria, Kashish Khan, Raikaa Khan, Farzsan Athari, Deepshikha Bhagnani Deshmukh, Ajaz Khan,Naseer Khan etc.
Twenty years in the film business, Panchali Chakravarti has headed studios like Balaji, Reliance, Zee, Sony & Sahara. Panchali Chakravarti has also been extremely foremost in creating the limited below 50 over’s cricket league in India as well as the 1st cross indication of movie that happened in the country.
In 2009, Swaraaj Kapoor started his foray from Delhi with a very popular pub called ” The Elbo Room” & later launched in Bandra, Mumbai. In 2013, Swaraaj ambitiously spearheaded his own company with the help of Mr. Sudeep Goyal to setup and dive into the world of Fashion apparel by giving consultancy & investment in PC Globe. The same year saw the launch of another Restaurant / Lounge called “He Said – She Said” in Mumbai, with Harsh / K.T. / & Kartik.
July 2015 Swaraaj Kapoor, introduced Mumbai to his new venture “Mirabella Bar & Kitchen”. Thereafter, only after 4 months Swaraaj launched another restaurant in the same building called “Khaleesi” with a beautiful design so unique that it is often full rented for private parties. Within the same month a re-branding was made and the The House of Mirabella was created with 3 new venues, Shot Bar, Mirabella Café and The Terrace in the same building. Today, The House of Mirabella is among the top hotspots that add just enough embellishments for a sliver of uniqueness while sticking to a formula that has made the location “the most talked about happening place” in town.
Swaraaj Kapoor is creating his own brand of Mirabella Holistic Yoga Centers & Spiritual clothes to create a sense of tranquility for the nation , as he feels India should be known more for philosophy of yoga , spirituality , love & kindness , secularism rather than other forces & in his endeavor to translate he wants to encourage , music , art & encouraging new talent for which he joined hands with Panchali Chakravarti to start Mirabella Talents & Films Pvt. Ltd. to create vertical n horizontal growth under one flagship of group of Mirabella. House of Mirabella wishes to create social causes like providing free yoga for kids on the terrace , organic food & in long run social causes like providing job opportunity to blind & poor.
Mirabella Talents & Films Pvt. Ltd. came together when Panchali Chakravarti & Swaraaj Kapoor met. It was a time when Panchali Chakravarti was already into management of artists for about 2 years & she was looking to expand. Swaraaj Kapoor had ventured into hospitality & he was looking to expand as well. During this time when the two visionaries met & their visions came together & that’s how Mirabella Talents & Films Pvt. Ltd. was created. Mirabella Talents & Films Pvt. Ltd. today boosts of being the most exclusive boutique of talent management agency in the country where everybody is handpicked & chosen to be managed. It is a fact & rule of this particular agency that the symbolism will be vertical growth with each one of the actors & not spread out horizontally like anybody else does. It is not about picking up 300 artists & making the buck, it is about picking up 2 & making them grow beyond what is expected.
In the hospitality sector, House of Mirabella boosts of being the only place in the entire Bombay region where in a lounge, a bar, a cafe & an Indian restaurant with an open terrace for sun downers is available. It is a one stop shop for anybody who wants to wine, dine or party. With such diverse thinking, both of these entrepreneurs have come together to bring to you for the first time handpicked chosen & especially curated singers for the play back community of India. Today we showcase three of these multi talented singers Sana Aziz, Jeet Pramanik, Ravi Asopa to the film fraternity to seek their blessings & to start & to commence the next road trip of goodwill with the film fraternity.
Swaraaj Kapoor, CEO & owner of Group of Mirabella says “We are more than happy to launch vocal artists as talented as Sana Aziz, Jeet Pramanik, Ravi Asopa. We believe that there is ample of the finest talents in the country & all they need is a platform to showcase their talent. We at Mirabella Talent not only give them a platform but we also give them a chance to explore their talent. Slowly & steadily we aim to broaden our horizon & venture into each & every aspect of entertainment, fashion, lifestyle etc”
Panchali Chakravarti, partner in Mirabella Talents & Films Pvt. Ltd. says “We specialize in providing 360-degree solutions to talent at Mirabella Talents & Films Pvt. Ltd & offer vertical growth system rather than horizontal growth system. We lay special emphasis & focus on Image management and Strategic Participation of finite number of people, in order to keep it exclusive”