Bollywood celebrities have been using digital media to communicate with fans, some of them even launching their own apps.
Alia Bhatt has taken a different route by coming up her own experiential game.
Ask Alia about the similarities and she says, “I am not trying to compete with Kim. Celebrities like Britney Spears and Demi Lovato also have games on a similar platform.
The genre of Alia Bhatt: Star Life happens to be first in Indian market and is my way to connect with fans.”