Home / Press Release / Network18, Amitabh Bachchan and Reckitt Benckiser join hands for #MissionPaani to lead a nationwide water conservation campaign

Network18, Amitabh Bachchan and Reckitt Benckiser join hands for #MissionPaani to lead a nationwide water conservation campaign

 

Shahzad Ahmed 

As water conservation becomes a national agenda led by PM Modi, “Harpic News18 Mission Paani’ will get India to save and conserve water by creating awareness on how to bring about changeNational,One of the greatest challenges facing humanity is the day when the taps run dry. While many grapple with the basic need for cooking, washing, drinking and even farming, there are many more facing the calamities of climate, as floods and lashing storms ravage home & landscapes. Managing this water crisis is today an alarmingly high global concern. Inspired by Prime Minister Narendra Modi’s appeal during his Independence Day address to come together for the critical cause of water conservation with ‘Jal Andolan’, Network18, India’s most diversified media conglomerate, along with Amitabh Bachchan, the campaign ambassador and Reckitt Benckiser world’s leading Hygiene Home products company with its premium brand Harpic, today announced a partnership for #MissionPaani, which will be a nation-wide campaign.At a media conference held in Mumbai today, Amitabh Bachchan officially launched the campaign in the presence of Shri Nitin Gadkari, Hon. Minister of Road transport and highways. The launch also featured video interactions with Shri Gajendra Singh Shekhawat, Hon. Jal Shakti Minister, Shri Devendra Fadnavis, Hon. Chief Minister, Maharashtra, Shri Yogi Adityanath, Hon. Chief Minister, Uttar Pradesh and Sadh guru Jaggi Vasudev, Founder, Rally for Rivers, who connected Via a Live Link to express their support to this cause.

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