Hichki will now avoid a clash with Luv Ranjan’s romcom Sonu Ke Titu Ki Sweety, which itself was postponed to avoid coming out on the same day as Pad Man and Aiyaary.
Yash Raj Films claims that the decision to advance Hichki was made after private screenings elicited a “unanimously positive reaction”.
“The multiple screenings of Hichki saw outstanding reactions,” said producer Maneesh Sharma in the statement. “The audience in attendance have called it one of the best content driven and heartwarming movies to ever come out of YRF. So naturally, the reaction of the team is that does Hichki currently have the best release date to get an extended run in cinemas across India.”
Directed by Siddharth P Malhotra, Hichki stars Mukerji as Naina Mathur, a teacher who has the nervous system disorder called Tourette syndrome, and who inspires a group of working class children to excel in the classroom.
March 23 is ideal, added Manan Mehta, head of marketing and merchandising at Yash Raj Films, in the press release. “With exams out of the way, 23rd March gives us the opportunity to reach out to and speak to the youth, especially school students, and their families as this film is extremely relevant to them,” he said.
Mukerji will celebrate her fortieth birthday on March 21. The last movie she appeared in was the crime thriller Mardaani in 2014.